Lu Yarbrough III

Associate Vice President, Enterprise Diverse & Cause Marketing at Nationwide

Lu Yarbrough III is responsible for ensuring diverse consumers’ insights and needs are integrated into enterprise solutions that facilitate enduring relationships. He also develops and manages key alliances and partnerships with organizations that share Nationwide’s commitment to improving the communities in which our members and associates live and do business. Previously at Nationwide, Lu led Co-op Advertising and Channel Marketing/Communications. He joined Nationwide in January of 2005.


Over the past 20 years, Lu has held Marketing and Leadership roles with companies like IBM, Emerson, and Wells Fargo. His experience includes product development, brand management, strategic development,
market planning, profit & loss management, and consumer experience.
Lu graduated from Franklin University with an MBA and received a Bachelor of Science degree in Marketing from West Liberty University. He has served as Chairman of the Board for Godman Guild an organization dedicated to improving the quality of life for children and families in Central Ohio since 1898.